Coastal Treasures

De La Warr
Lighting funded by the Coastal Treasures project

Coastal Treasures was set up to enable residents and visitors alike to discover the rich architectural heritage in the Anglo-French cross-border region.

The project is part-funded by the European Commission through the Interreg 3a programme

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Project overview

Tourism has traditionally been a key economic driver, or even the raison d'être of the Anglo-French coastal resorts. The decline of British seaside resorts is well documented. Increasing competition from the Spanish Costas and Islands with their more favourable weather and new accommodation is one of the main causes.

To enhance the competitiveness of the Anglo-French seaside resorts in the 21st century, a new approach to destination development is required. This is a shared responsibility of a multitude of private and public sector stakeholders. The future market position of any destination must be linked to the economic prosperity and quality of life of its residents.

Indeed, a destination that provides an attractive lifestyle and a diverse recreational, leisure and cultural offer equally serves the needs of the workforce, residents and visitors. Coastal architecture is one of the key ingredients in this.

Architecture and tourism are more connected than ever, given the trend for spectacular contemporary architecture from world class architects. However, the relationship between architecture and tourism is nothing new. Since the Grand Tours of the 17th through 19th centuries, travellers have acquainted themselves with great art and architecture in Paris, Florence, Rome, Venice and London. Today, 'architourism' is somewhat different as visitors not only celebrate historic masterpieces but also contemporary culture, seeking out the most interesting new buildings by living architects such as Norman Foster.

visit www.coastaltreasures.eu for more information.

Project Partners

Project Partners

Image supplied courtesy of www.lambiebrothers.com