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With their iconic images of a more simple and innocent world, Ladybird books have provided rich pickings for satirists and spoofers. Accompanying the original illustrations in our Ladybird by Design exhibition, displayed here is a small selection of appropriated works, ranging from a Christmas card by a Ladybird illustrator to greetings cards with a contemporary twist.

Also on display are several examples of work produced by the University of Brighton’s BA Illustration students. Working in collaboration with De La Warr Pavilion, they were each presented with a Ladybird book from the 1950s to 1970s and asked to respond with particular attention to the ideas of parody and appropriation.