De La Warr Pavilion Unveils New Auditorium Seating
After a period of temporary seating, the auditorium now has brand-new removable seats, arriving as work gets underway on An Icon For Everyone, the transformation project that is helping to secure the future of our Grade I-listed modernist landmark.
When the Pavilion opened its doors in 1935, the auditorium was conceived as an ‘entertainment hall’, with removable seats that allowed the space to adapt for dances, balls, exhibitions and performances. In that way it was unique. Ninety years on, the flexibility remains.
From these seats, audiences have watched and listened to artists including Bob Marley, the Royal Philharmonic Orchestra, Keane, Clean Bandit, Example, Eddie Izzard, Sophie Ellis-Bextor, Mac DeMarco, Alan Carr, Dionne Warwick, Adam Ant, Joan Armatrading, Gary Numan, Frank Turner and Rag’n’Bone Man, alongside hundreds of community and school productions over the decades.
Now, a new generation of seats is ready to become part of that history. The new seats have been manufactured by Audience Systems, a leading UK designer, manufacturer and installer of specialist seating. They have been crafted to complement the Pavilion’s historic interiors, with walnut veneer backs echoing the auditorium’s original woodwork. The seats are upholstered in bespoke fabric woven by Bute Fabrics on the Isle of Bute in Scotland, close to the Rothesay Pavilion.
And there’s an opportunity to leave your own mark on the Pavilion, too. Through the Your Seat in History campaign, supporters can name a new auditorium seat. Whether you want to celebrate a special memory, honour a loved one or demonstrate your support for the Pavilion’s future, each engraved plaque will become part of the building’s story for years to come.
Name your seat today: www.dlwp.com/your-seat-in-history
This forms part of An Icon For Everyone, the Pavilion’s major transformation project, delivered in partnership with Rother District Council and designed by award-winning architects Haworth Tompkins, recently shortlisted for the 2026 RIBA Stirling Prize.
The project has been developed in consultation with local communities and will restore and improve this pioneering centre for the arts. The programme will create new learning and community spaces, refurbish the auditorium and galleries, improve accessibility, support environmental sustainability and secure the Pavilion’s purpose as a creative and cultural home for all.
Work began earlier this year, and there are already some important milestones to celebrate.
Roof repairs are now complete, 144 solar panels have been installed, and the long-awaited piano lift has been brought back into operation. Restoration of the Pavilion’s iconic staircase glazing is also now underway.
Throughout the works, the Pavilion will remain open. Some areas of the building will have restricted access and routes will change during different phases of the project, with information about what is open and how to visit available on the Pavilion’s website throughout the works.
Designed by Erich Mendelsohn and Serge Chermayeff, with innovative engineer Felix Samuely, the De La Warr Pavilion opened in 1935 and is recognised as one of the UK’s most important modernist buildings.
Grade I-listed since 1986, it has become an internationally significant cultural building, presenting contemporary arts, live music, skills and learning programmes.
The Pavilion has welcomed more than 7 million visitors since 2005, while more than 11,000 people take part in creative learning activities each year. Since 2023, it has also supported more than 10,000 young people and employers with creative careers opportunities.
For more than 90 years, the Pavilion has survived as both a national cultural landmark and a vital local lifeline. An Icon For Everyone is about ensuring that continues for generations to come.
The project is made possible through the De La Warr Pavilion’s partnership with Rother District Council and the generous support of the UK Government, The National Lottery Heritage Fund, The Wolfson Foundation, Garfield Weston Foundation, The Chalk Cliff Trust, Foyle Foundation and Suzy Eddie Izzard.
It is also a key part of Transforming Heritage. Powering Community, a UK Government-funded partnership between Heart of Sidley, De La Warr Pavilion and Rother District Council, working together to create opportunities, inspire pride of place and strengthen community life across Bexhill and Sidley.




